About Nudgee

We are building what every agency founder already drew on a napkin

Five founders. One shared frustration. Before writing a single line of code, we spoke to 7 agencies across India, and the problem was identical across all of them. Nudgee exists because we refused to believe a tool for it could not be built on the rails people already use.

The founders

Operators, creatives, builders. All agency kids at heart.

Co - Founder

Lisha Shaw

Lisha built two agencies, The Lemon Agency and TLA-Ever After, from the ground up. She managed clients, briefs, revisions, and posting schedules mostly through WhatsApp threads and Drives where nothing could be found. As founder of both agencies and co-founder of The Mombatti Co., she's been on every side of this mess: losing sleep over unapproved posts, chasing clients at 11pm, and trying to build systems that don't collapse the moment one person goes offline. She built Nudgee because the tool she needed simply didn't exist.

Co-founder

Mehakdeep Singh

Mehakdeep Singh is a Bengaluru-based community builder and Co-Founder of Nudgee, a platform building the "operational rails" for marketing agencies and community-led teams. After leading large-scale events at TiE Chandigarh and working on ecosystem initiatives at Cisco, he experienced firsthand the chaos of fragmented workflows and lost approvals. At Nudgee, he’s building structured systems that help teams streamline coordination, stay focused on execution, and scale without burnout.

Co-founder

Shreya Rakhra

Shreya was the client. Across six agencies and years of running Lal Rakhra Agencies, she watched the same pattern repeat: assets reshared for the fifth time, approvals lost in chat, context wiped every time someone new joined. She co-founded Vybe Fragrances and brought the same frustration from the other side of the table. She joined Nudgee because she'd spent years being the client saying "I never received that" and she knew exactly why agencies couldn't prove otherwise.

Co-founder

Siddharth

Siddharth managed 40+ clients across multiple agencies. Everything ran on WhatsApp. Approvals buried in threads, assets scattered across Drive links, content calendars split across sheets: one post meant jumping between five tools just for basic clarity. Over time, the work stopped being about marketing and became about holding broken systems together. He joined Nudgee not because it was a good idea, but because it's the system he spent years wishing someone would build.

Co-founder

Devraj Gerela

Devraj comes from a world where every approval is documented and every process is airtight. As a Credit Manager at ICICI Bank and Executive Accountant at Safeway Concessions, he worked in environments where weak audit trails aren't just inefficient, they're dangerous. When he looked at how marketing agencies handle approvals, he saw the same risks: no accountability, no proof, no system. He's building Nudgee to bring the same rigour that financial operations take for granted into creative workflows where it's long overdue.

Mission

Put the 40,000 Indian agencies back in the creative seat

There are more creative agencies in India than anywhere in the world. Almost none run on tools built for how they actually work. We are here to change that, quietly, one approval at a time.

Say hi

We build for the real India: WhatsApp-first, mobile-first, boss-is-busy-first.
We make agencies look more professional without asking their clients to change.
We treat MSMEs with the same care enterprise SaaS treats Fortune 500s.
We are relentlessly opinionated about workflow. Softness is not an excuse for slop.